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Most businesses compete on price. Others compete on speed. Some compete on features. The brands people remember compete on imagination. They see opportunities others overlook. They tell stories others wouldn't think to tell. They create experiences people talk about long after the transaction. You don't have to outspend your competitors. Sometimes, you just have to out-imagine them.

If you're doing direct marketing, get to know your prospect like an assassin... then execute. 😉 The "kill" isn't the person, it's the deal. Now that I have your attention... For those who don't know me, I've spent more than 30 years building a successful service business. I also invented a product that found its way into retail points of sale around the world. Different businesses. Same formula. Before I approached anyone, I did my homework. I wanted to understand who they w